Simulated Client: Government Campaigns

Through my research so far it seems that there is alot more being done about film piracy, which I find quite surprising as I would've thought that music piracy takes the biggest hit(excuse the pun). I decided to look at a couple of government campaigns that target the younger audience. Pablo being a 'Talk to Frank' campaign and Anti-Binge campaign which employ techniques that Susan Carney identified in her article : Advertising to Teens. These include capitalising on teenage anxieties such as body image.