Anti-Piracy Websites

You Make The Movies gives the public the chance to enter your own mini-films into competition while encouraging people to fight piracy together. The run a series on cinema advertisements to convey the message and advertise the competition.

The Industry Trust website targets film and gives information about downloading legally, along with short videos by people who work in the industry. These short clips encourage people to see films at the cinema and discourage watching bad quality versions on your computer where your experience can be spoilt in comparison. It is also kept up to date with current cinema releases and relevent content.

The Website is up to date and doesn't give the impression of being nagged. It goes along with what Geoff Taylor said and educates the potential iilegal downloader and makes you empathise with the people in the industry.

Really funny IT Crowd anti-piracy spoof

Screen Thing takes the same position as The Industry Trust. Again it is targetting film piracy and informing the user on how to download legally. One other tactic this site employs is paying the visitor for their opinions "Just click here to give us your views on films and downloading to get £5! Nice one!".

It is clear that this website is targetting a younger audience with its bright bold design, quizzes and attempt at social networking. Targetting a younger audience is possibly the way forward as they are statistically more likely to be commiting piracy, but i'm not entirely convinced it will work. Similar to The Industry Trust, trailers are viewable for current films so there is a chance that people would come back to the site but seems to me they join say hello in the shout box and leave, especially as every post has to be approved before it displays!

Knock off Nigel is another anti-piracy campaign for the films industry and again targetting the younger audience. However I would say the website is aimed at a much younger age group compared to the others. Unlike the other sites I have analysed knockoffnigel doesn't give any factual information, instead it encourages the user to poke fun and embarrass friends for downloading DVD's. I doubt this tactic would be very effective with children after about the age of 13, so I was quite surprised to see that they often mention "getting a round in".

From a web design perspective, the site is well layed out for a young audience and follows simple navigation. Each item on the notice board takes the user to an activity: games, quizzes, watch lastest advert, download ringtone or send a friend a message telling them they're tight. It is a Flash site, but doesn't take long to load and has the feeling of a micro-site. This is a possibility as www.knockoffnigel.com is currently "reserved for future use", although bit of a backward way of going about things.