imagery is taken from www.fotolia.com
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Find more artworks like this on artreview.com
This is taken from the Goldfactory website and is work by Edward Morris a Fine Artist
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A Good Days Work...
I was reading a article in this months .net magazine about portfolio websites and how important they are in getting you out in the web design world. I have been meaning to sort one out for ages but never really got round to it so today i decided to do something about it and churned this out. It is a bit formal for my liking at the moment but i ca always alter tht as time goes on. Other than that though i am really quite pleased with it.
I have taken major influences from websites i have seen recently including erskine design and also the page layouts of .net magazine.
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Client Brief-G O L D F A C T O R Y
Gold Factory is an online hub for local creatives. Similar to a blog, it allows users to display their work, and leave comments. The current website has a lot of scope for improvement which is great from our perspective. The design follows the corporate style of many other exhibition websites. It is very simplistic with bands of gold and grey and simplistic fonts which provides a blank canvas so the main focus is the artwork. 
From a usability perspective though, the site is appalling. There is very little to suggest the purpose of the site and the homepage consists of streams text which are too easily to ignore. The whole site seems a bit unorganised which leaves the user confused.
Artists profile pages follow a more logical layout with images to break up the text making the information much easier an interesting to read.
Navigation is the key aspect we need to focus on. I think we need to also distinguish what the client wants from the site as currently this is not clear. Is the main focus the exhibitions? or the artists?
Research needs to be done into exhibition websites. From visiting sites for Tate Gallery, Baltic Gallery, New Art Exchange, V&A etc I have found they follow a similar trend: quite formal, simplistic and to the point but at the same modern. So once we distinguish what is needed from the site, we need to decide on what avenue to go down, modern and formal, or more artistic and expressive? Audience?
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Products pages
I have added a second bar with drop down lists. These lists will be links to individual products but wasn't quite sure how to categorise the accessores...
Obviously you won't have sizes for shoes laces either
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This is the original design for the homepage the three blocks of colour would have images in their place. When i asked my sister she thought it was for a racing car website which backed up my thoughts that it wasn't conveying the brand. obviously with some images it would help but i still think it is very plain...
Here i have taken more influence from you original design. We have the black background with rounded white box and still have the 3 key images that will show there true colours when scrolled over(once i get the images). To make the purpose of the site instantly recognisable i have added the goggles and swim hat with the flag that emphasizes the british brand. I though i could have a piece of lined paper under the pin to add to the scrap book style....
The third image
shows a simplified version. There will be an 'about us' page anyway and the imagery will explain the sites purpose enough so i thought the Who? section wasn't needed. I've also brought the links down a touch. I don't know if you have a preference?
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