Website analysis:OwnYourC

Larrisa Meek has "been a 3D animator, Miss USA finalist, model, actress and reality TV star."[1] and is an addict of behance.net[2].

OwnYourC (own your choices) is a sophisticated flash website with original navigation and layout. It targets the younger audience with imagery and use of language like "sick", "sup!" and"yo!". Combating current issues like smoking, drinking and physical appearance, it involves the user through questions and collaboration with others. The data is visualized in a simple yet effective manner and can be filtered by age, gender, active users and location. Its stylish animation and design doesn't distract from the sites purpose, although it " feels closer to social networking than public information"[2].

OwnYourC targets a similar audience as many of the Anti-Piracy sites I have looked at and is also is tackling government issues. It is interesting to see how effective different sites are and the ways they involve the user.

[1] http://www.larissameek.com/about/
[2] .net magazine issue 193 'The top 20 designers'