The Elevator Pitch

Jim Shorthose was talking about this in his lecture on Monday and thought it was quite an interesting idea. Then today I was reading march's .net magazine and the same concept cropped up in a article by Dan Mall, about attracting visitors to your website. This made me think I should blog it to remind me in the future...

The Elevator Pitch Scenario:
You are in an elevator and in the time that it takes to reach your desired floor you have to explain clearly and concisely what you do.

If you are unable to this then you should re-evaluate your synopsis or if your applying this to an idea ou might hav, then perhaps re-evaluate the idea.


In this article they even used the hedgehog and fox analogy!