Website Critique: Wrangler

I came across this site via thefwa. Wrangler have a number of websites specialised to different counties. This one in particular targets Europe and cleverly used video to sell and promote their products rather than the standardised layout many high-street shops employ. The use of video over written information and pictures gives you a much better understanding of the product and very cleverly overides the lanuguage problems associated with addressing numerous countries. It has interactive elements to involve the user and follows a narrative.