Monday, 18 January 2010

Client: Design Idea

This idea came from the confusion customers had regarding the shops being connected. The home page takes a simplistic approach, which relates to the company's existing branding. To enter the site, the user needs to select a shop which determines the background image during the rest of the navigation.



The background images are photographs of the shops and correspond to the users choice.The second page the user visits is interactive. The image of the shop will have hover states, linking to the brands and products sold in the shops.





The manikins in the shop windows will link to a page similar to this. The page will be faded out similar to lightbox and information will be displayed, describing the brand and giving prices. Alhough the site will no have the functionality to buy products; the user can gain an understanding on the general prices and clothing styles in store.


Pages such as About, Visit us and Contact will have a semi-transparent box making the white text readable.

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